GTM Engineering

What we build for you.

To cover your whole market, you need: a complete, enriched list of every account in it, the tools to reach them all at once, and automations that keep everything running. That's the whole recipe, the six blocks below are the pieces.

Your real addressable market, mapped.

We build a structured, queryable map of every account that fits your ICP — sized, segmented, scored. You start every motion knowing exactly where pipeline can come from.

Outbound that compounds.

Clay, MCPs and AI agents wired into one motion: signal-triggered sequences, multi-source enrichment, copy that adapts per account. Not a campaign — a system that runs week over week.

Automated Outbound Playbook

Live workflow · 2026

STEP 1 / 7 · Create ICP Model

01 / 07

ICP Model

TAM

SAM

ICP

Firmographics

Technographics

Account fit signals

Campaign Strategy

Volume-based campaigns

Micro Campaigns

Signal-based campaigns

Segmentation

Industry

Headcount

Play Selection

ABM List

Website Visitors

Event Attendees

Ad Engagement

Account Sourcing

Databases

Apollo

AI Ark

Ocean.io

Discolike

Sales Navigator

Store Leads

Scraping

Apify

Octoparse

Serper.dev

Python

Signals

Clay

RB2B

Fibbler

Sumble

Data Enrichment

Qualification

Clay

Contact Sourcing

Decision Maker

Champion

User

Copywriting

Positioning

Offer

Personalization

Cold Outreach Components

Building Blocks to a Winning Message

First line

Body

Call-to-action

P.S.

Email composer

Sent email

A/B Test

Variant A25%

Variant B25%

Variant C25%

Variant D25%

Email Infrastructure

Email Outreach

Instantly

Limit Configuration

LinkedIn DMs

HeyReach

CRM Log

Instantly

HeyReach

OutboundSync

Salesforce

Hubspot

Call Task

Reply Task

Slack Notification

Reply Received — [NEW Outbound Reply]

Contact Details

Company Details

Sales Info

Reports

Positive replies by campaign

Campaign performance

18.4KSent

0%Open

0%Click

12.65%Reply

278Positive

$1,390,000Pipeline

Not a campaign · A system that compounds

Buying signals, actioned the minute they fire.

Funding rounds, key hires, job posts, pricing-page visits — plus custom signals built for your ICP that nobody else tracks. Every signal is scored and routed on its own: the owner gets a Slack DM, a sequence launches, the CRM updates. One signal, three actions, no manual watching.

ABM, one human at a time.

We research the account, map its buying committee, and build each stakeholder their own message and asset — then run the play across email, LinkedIn, ads and calls. Person-level relevance, at machine scale.

An agent team that never logs off.

Committee Mapper charts the buying committee, Research Agent builds SDR-grade account research, SDR Agent drafts the outreach — and a named human approves before anything ships. Agents do the work; your team keeps the calls.

We build it, then we hand you the keys.

Ninety days, three phases: we build your Clay stack, then your team builds alongside us, then they run it without us. Training, SOPs, workflow maps and session recordings come with it — no black boxes, nothing that breaks the day we leave.